7 SEO Tips for eCommerce Business to Increase Conversion Rate
E-Commerce is a rising trend. And most retailers are moving to an eCommerce solution to stay up front in this highly competitive market.
Running an eCommerce website is a quick solution to the needs of staying connected with the buyers and provide them with an easy solution to the needs and demands.
If you are running an eCommerce website and hope to stay ahead in the race. You must implement SEO into your strategy.
Why SEO matters for an eCommerce website?
Let’s access some quick facts here:
44% of people begin their online shopping experience with a search engine. (NChannel reports)
81% of shoppers conduct online research before making big purchases. (Hubspot)
30% of all traffic to eCommerce sites comes from search engines. (Kissmetrics)
So, it can be hard to Gaining new customers, if you’re not being found by search engines. You must follow certain rules in order to provide the best solution as an eCommerce business solution.
Here are 7 tips that can be instantly implemented to grow your eCommerce business online presence.
1. Content and Blog utilization
If you are looking for an engaging website- give your users something informative on your website.
Whether a website is a simple or is a commerce, the use of content is always at the highest priority. The content engages a visitor towards the website and offers them a chance to remain connected with the website in a better way.
At the same time, if your content is something really interesting and informative, your readers are bound to return.
The presence of a blog allows you to publish something which makes sense to your readers. It helps to build an online reputation & generate more quality leads for your business.
Create awesome content around your targeted keywords and get the opportunity to rank your website in a higher position in SERP.
2. Proper Meta Tags for all Products
Do you know, what’s the most challenging part of eCommerce SEO?
Optimizing product and category pages.
You need to optimize meta tags properly- Title tag, Keyword, and description tag.
You must use your primary keyword in your page’s title tag.
Your site’s description tag used to be an important part of on-page SEO. You should create a keyword focused, relevant description for each webpage. You can also use a phrase like, “ Get FREE shipping today” to get more clicks.
Use your targeted keyword 3-5 times in your product description. See perfectly optimized eCommerce page:
3. Install an SSL certificate on eCommerce site
In 2014 – Google announced HTTPS as a ranking signal.
Google and customers Give priority to HTTPS sites in SERP. If a website is encrypted with an SSL certificate, your information is protected from potential hackers and cyber criminals.
Do you wonder what is SSL (Secure Socket Layer)?
“SSL is basically what protects your personal and sensitive information as it travels from one network to another across the world. It keeps the information encrypted so that only the person it is sent to can read it.”
See the below example, SSL secure website will have advantages over the non-encrypted website:
Here are some most reliable SSL certificate providers:
| Name | Rating | Starting price / 1yr in USD | SSL Type | Warranty | Visit Provider |
| Network solutions | 5 | $49.99 | OV EV DV | $1000000 | More |
| Symantec | 4.5 | $399 | EV OV | $1500000 | More |
| Digicert | 4 | $195 | OV EV DV | $1000000 | More |
| GeoTrust | 4 | $149 | OV EV DV | $500000 | More |
| Rapid SSL | 3.5 | $49 | DV | $1000000 | More |
| Comodo | 3.5 | $64.59 | OV EV DV | $1000000 | More |
| Geocerts SSL | 3.5 | $99 | OV EV DV | $500000 | More |
| GoDaddy | 3.2 | $63.10 | OV EV DV | $1000000 | More |
| SSL2BUY | 5 | $8.67 | OV EV DV | $10000.00 | More |
4. Reviews and Testimonials
Reviews and Testimonials are one of the important factors in a eCommerce website.
They serve as a mirror for the products and any person looking to buy the concerned product always look for reviews and testimonials concerning the same.
Ask for reviews and testimonials on your website from the customers and offer them a chance to provide reviews for the product they purchased.
An option offering star rating, product reviews, and commenting offers a great chance to make your website more authentic and engaging. See some facts:
Star rating is the number one factor used by consumers to judge a business.
63% of customers are more likely to make a purchase from a site which has user reviews and reviews produce an average of 18% uplift in sales. (Econsultancy)
Reviews and testimonials are a way to the improvement for your own good and serve as an eye opener for the business owners, who constantly look for the customers’ demands and needs.
5. Image optimization and ALT Tags
Search Engines can’t read images; they can only read the text. Adding ALT tags allows your product images to get it crawled in search engine and offering a chance to rank it higher.
Optimizing images with the use of relevant keywords allows you to rank better and in a way gain more traffic and more customer base for your business.
The addition of image text in each image also is an additional factor towards the image optimization in a better way. The image text acts beneficial in case, the internet is slow running; in such cases, the image text gets displayed instead of an image.
Always remember that images are a resource of yours and you can use them in a better way.
6. Internal linking
Strategic internal linking is considered as one of the most important eCommerce SEO best practice. So you should spend some time on it.
Never use the concept of internal by using the word ‘Click Here’ or with the term ‘Visit here’.
Use relevant key phrases and actual page name to connect one page to another on your eCommerce website.
Create a healthy web of internal linking focusing on the boosting of the page alignment and offering a clear and easy to navigate option for users to your website.
Offering your visitors, an easy, convenient and relevant option for navigation presents a fine impression of yours.
Never try to trick your visitors, as you can do it once, and never again! Here’s an example from Amazon:
7. Clean and valuable URL
Clean and valuable URLs are an asset for your website and either it’s an eCommerce website or a simple website.
Clean URLs always serve as a good factor in the eyes of both search engine and customers. Treat each URL as an asset and create them using effective measures like keywords focusing to some extent and avoiding the use of ineffective tags.
Don’t create your URLs just focusing on keywords. Keep it clean, short, and relevant.
Backlinko found that short URLs tend to rank higher on Google’s first page than long URLs.
Now it’s your turn- Got any eCommerce SEO tips? I’d love to hear from you!
